Methodology
Engineering Discipline at Every Stage
Two service lines built on the same principle: understand the problem fully
before touching the solution.
How we work
Whether We Are Fixing or Building, We Start the Same Way
The most expensive mistake in web infrastructure is acting without understanding.
Agencies rebuild sites that needed a caching layer. They redesign pages that needed a
database query fix. They launch platforms without testing performance under load.
We do not do that. Whether we are diagnosing an underperforming platform or
architecting a new one from scratch, we start with structured analysis and
documentation. The audit is a standalone deliverable for remediation clients. The
architecture spec is a standalone deliverable for new-build clients. You own the findings
and the plans whether you engage us for the implementation or not.
Diagnose and fix
Remediation: Four Phases, Documented Throughout
1. Discovery and Scoping
We start with your symptoms, not our assumptions. You tell us what is
broken, when it started, and what has already been tried. We review your
platform architecture, hosting environment, and plugin ecosystem to define
the audit scope. Typical duration: one to two days.
2. Technical Audit
We run structured diagnostics against your platform using a combination of
automated tooling and manual inspection. This covers Core Web Vitals,
server response analysis, database query profiling, plugin conflict isolation,
caching layer validation, crawl behaviour analysis, and structured data
verification. Every finding is logged, categorised, and severity-rated.
3. Root Cause Report
We deliver a written report documenting every finding, its root cause, its
commercial impact, and our recommended fix. The report is structured so
you can hand it to your own developer, share it with leadership, or use it to
brief a third party. It is yours regardless of what happens next.
4. Remediation
If you engage us for the fix, we deliver a scoped remediation plan with fixed
timelines, defined deliverables, and measurable success criteria. No hourly
drift. No scope creep. Each fix is tied back to a specific finding in the audit
report so you can track progress against evidence.
Design and build
New Platforms: Architecture First, Then Everything Else
1. Platform Architecture
Every new build starts with the technical foundation: hosting environment,
CMS configuration, plugin ecosystem, deployment workflow, and
performance targets. We define the architecture before a single pixel is
designed. This is the document that ensures the platform can scale,
perform, and be maintained long after launch.
2. UX and UI Design
We design the user experience and interface on top of the architecture, not
instead of it. Every design decision is grounded in technical feasibility,
performance impact, and the client’s commercial goals. We deliver design
systems, not just mockups — so the platform stays consistent as it grows.
3. Development and Performance Engineering
We build on WordPress and WooCommerce with performance engineered
in from the first commit. Custom theme development, plugin selection and
configuration, database architecture, caching strategy, and Technical SEO
foundations are all part of the build — not afterthoughts.
4. Launch and Growth
We do not hand over and disappear. We launch against defined
performance targets, monitor the platform through its first weeks of live
traffic, and provide ongoing consultancy for digital growth — Technical SEO
strategy, performance maintenance, and platform evolution as the business
scales.
Specialisations
Platform Depth, Not Generalist Breadth
WordPress
WooCommerce
Technical SEO
Common Questions
What does an audit cost?
What does a new-build project cost?
How long does an audit take?
How long does a new-build project take?
Can I take the audit report and use my own developer for the fix?
Do you handle design as well as development?
Do you work on platforms other than WordPress and WooCommerce?
How do I engage CLOUDTECH UK?
Do you offer ongoing support and consultancy?
Ready to Start?
Whether you need a diagnosis or a new build — tell us where you are.
