Case studies
Measured Outcomes
Remediation projects and new-build platforms. The numbers are real.
Evidence, Not Testimonials
We measure our work in the same metrics we use to plan it. Remediation case studies
document the original symptoms, the root causes we identified, and the measurable
outcome. New-build case studies document the brief, the architecture decisions, and
the launch performance. Where client confidentiality allows, we include Core Web
Vitals, Lighthouse scores, and platform-specific data.
Recent Projects
Diagnose & Fix · WooCommerce
E-Commerce Platform Stabilisation
A mid-market WooCommerce store was losing approximately 12% of
transactions to checkout failures. Our audit traced the root cause to a
payment gateway plugin conflict compounded by an incorrectly configured
object cache. We rebuilt the checkout pipeline, isolated the conflicting
extensions, and implemented a proper caching architecture.
Checkout failure rate: 12% → 0.3%
CLS
0.32 -> 0.01
Lighthouse
34 -> 91
LCP
4.8s -> 1.1s
Diagnose & Fix · WordPress
Corporate WordPress Performance Overhaul
A 200-page corporate WordPress site had a Lighthouse performance score
of 23 and a server response time exceeding 3.2 seconds. The audit
identified an unoptimised database with 4.7 million transient rows, render-
blocking third-party scripts, and a hosting stack with no server-side caching.
We migrated hosting, rebuilt the caching architecture, and eliminated the
database bloat.
Checkout failure rate: 12% → 0.3%
Lighthouse
34 -> 91
LCP
6.1s -> 0.9s
Diagnose & Fix · Technical SEO
Technical SEO Recovery
A content-heavy WordPress site had lost 60% of its organic traffic over six
months with no content changes. Our audit found a canonical
misconfiguration generating thousands of duplicate URLs, exhausting crawl
budget and diluting page authority. We rebuilt the canonical architecture,
implemented proper pagination handling, and submitted a corrected
sitemap.
Organic traffic: −60% reversed to +145%
Organic Traffic Change
+145% over 90 days
Indexed Pages
12,400 (4,200 duplicates)
-> 8,200 (0 duplicates)
Design & Build · WordPress
Professional Services Platform Launch
A growing management consultancy needed a web platform that could
scale with their business. We designed and built a WordPress platform from
scratch — custom theme, performance-first architecture, full Technical SEO
foundations, and an integrated content publishing workflow. Launched with
sub-second load times and a Lighthouse score of 96.
Launched at Lighthouse 96 · LCP 0.7s
CLS
0.01
Lighthouse
96
LCP
0.7s
Design & Build · WooCommerce
WooCommerce Platform Build for Scale
A retail brand expanding into e-commerce needed a WooCommerce
platform engineered to handle 500+ SKUs and projected traffic growth. We
architected the product catalogue structure, designed the checkout flow,
built custom performance optimisations, and configured the hosting stack
for scalability. The platform launched with full Technical SEO foundations
and a growth consultancy retainer.
540 products · TTFB 0.22s · Lighthouse 93
Products At Launch
540
Lighthouse
93
TTFB
0.22s
Diagnose & Fix · WooCommerce · DevOps
WooCommerce Hosting Migration
A WooCommerce store processing 800 orders per day was running on
shared hosting with no staging environment and no deployment workflow.
Deployments were done via FTP to production. Our audit documented the
risk profile and we executed a zero-downtime migration to managed
WordPress hosting with a proper staging, deployment, and rollback
pipeline.
TTFB: 2.8s → 0.18s
Uptime
97.2% -> 99.98%
TTFB
2.8s -> 0.18s
